Private Label Cannabis Brands Shaping Today’s Market

Private label cannabis has become one of the most effective ways for dispensaries to stand out in competitive markets. Instead of simply selling national labels, more retailers are creating their own in-house brands. These lines often deliver strong value to consumers and reflect the unique identity of the store. Below are some of the most recognized private label cannabis brands in the U.S., with links to explore their products directly.

Planet 13 House Brands

Planet 13, one of the largest cannabis retailers in the world, has developed several private label brands tailored to tourists and locals in Las Vegas, California, and beyond.

• Trendi: A line of sleek all-in-one vape pens offering a wide range of strain-inspired flavors.
• Medizin: Planet 13’s Medizin store carries its own exclusive branded flower and concentrates, positioning itself as a premium yet accessible choice.

These brands represent how a superstore retailer can expand its footprint with products that feel authentic to its identity.

Curaleaf’s Select Brand Extensions

Curaleaf, a national dispensary operator, has expanded its Select line into what essentially functions as a private label brand family.

• Select Elite: A range of live resin cartridges catering to potency-focused consumers.
• Select Gummies: Infused edibles designed for consistency and flavor, available in multiple states.

While Select is well known, Curaleaf leverages it as an in-house standard, giving shoppers reliable and familiar products in every market where they operate.

Verano’s Encore Edibles

Verano has built a strong lineup of retail brands, but Encore Edibles stands out as a store-driven product line that delivers value without compromising quality. Offering gummies, hard candies, and mints, Encore gives Verano’s dispensary customers a trusted choice when browsing for edibles.

Ayr Wellness’ STIX Preroll Co.

Ayr Wellness owns and operates multiple dispensaries nationwide, and its STIX Preroll Co. is one of its strongest private label lines. Focused on convenience and shareability, these pre-rolls highlight how retailers can launch targeted brands designed for specific consumer needs.

Cresco Labs’ High Supply

Cresco Labs, though also a large national operator, uses High Supply as a private label-style brand that emphasizes affordability and accessibility. Often positioned as the “everyday flower,” High Supply offers eighths, pre-rolls, and vapes at price points that attract frequent shoppers.

Columbia Care’s Seed & Strain

Columbia Care (now part of Cresco) created Seed & Strain as a consumer-friendly brand that doubles as its dispensary signature line. This brand has grown to include flower, vapes, and concentrates, bridging the gap between retail exclusivity and broad availability.

Why Private Label Brands Matter

Private label cannabis brands aren’t just about lower prices—they’re about control, consistency, and identity. For retailers like Planet 13 or Verano, these lines represent their vision of quality. For consumers, they create recognizable, trusted options that tie directly to their shopping experience.

As legalization spreads and competition intensifies, expect even more dispensaries to develop private label brands that meet local demand and strengthen loyalty.